Sean “Diddy” Combs has always incorporated his acute sense of style into every aspect of his life. In 1998, Mr. Combs decided to fulfill a life-long dream when he launched a signature collection of sportswear under his name Sean John. Mr. Combs created the line to fill a void in the market for well-made, sophisticated fashion forward clothing that also reflected an urban sensibility and style.
I always had the idea that I would start my own apparel line, but I wanted to make sure the timing was right and that I had the time to devote to it.–said Mr. Combs
Since its launch, Sean John has enjoyed critical and commercial success. Through the support of both the fashion community and retailers, Sean John has quickly grown from an urban label to an international brand.
Sean John has become a usual suspect at the prestigious award ceremony for the Council of Fashion Designers of America (CFDA) held annually in New York. For five consecutive years since 2000, Sean John has been nominated for its excellence in design. Sean John shares this distinction with an elite group of designers that include Marc Jacobs and Helmut Lang. In 2004, Sean John was awarded the CFDA Men’s Designer of the Year award.
Industry insiders and the media largely credit Sean John with the return of excitement to the world of fashion. In February of 2001, Sean John successfully produced the first nationally televised runway show during Fall Fashion Week when it simultaneously aired live on E! Television and the Style Network. During fashion week in February of 2002, the venerable New York Times conferred Sean John with a front-page story on the interminable success of the fashion house.
The collection is separated into categories including Sean John, Bad Boy Sportswear, Sean John Tailored, and Sean John accessories. Product categories include suits, knitwear, bottoms, outerwear, leather accessories, shirts, ties, hats and denim. The products are inspired by Mr. Combs’ image and reflect his diverse personal style. The line is produced four times a year and is geared to boys and men ages 12 to 45. Distribution of the collection is targeted to better department and specialty chain stores.
It is also be available in the Sean John boutique, which opened on Fifth Avenue and 41st Street in New York in September 2004. In 2006, Sean John launched a signature fragrance, Unforgivable, that quickly became the best selling men’s fragrance in the country. In addition, Sean John will launch the Sean John Women’s Collection for the Holiday 2006 season and the Sean John Eyewear Collection in Spring 2007.
We are not in the clothing business for a quick hit. We are truly committed to the expansion and growth of the men’s marketplace and will use all of our resources to ensure that quality in both design and production of Sean John always exceeds your expectation. We would ultimately like to have Sean John viewed as the Future of Fashion.
